Affiliate marketing is the process of promoting and selling another company’s products or services for a commission.
Example: Amazon Affiliates, Hubspot, and SkillShare
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What parties are involved in affiliate marketing?
Affiliates: The promoters of the product
Product creators: The creators of the product
Networks: The networks managing the affiliates
Consumers: The end users of the product
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Parties involved in affiliate marketing
How does the affiliate business model work?
Step 1 Influencers enroll in the affiliate program of sellers/companies.
Step 2 They will start sharing these unique affiliate links with their audience on Youtube and TikTok videos.
Step 3 Start Earning affiliate commission (5%–10%) every time someone purchases some product from their links.
Step 4 They can track the no. of clicks, Sales, and Commission from the dashboard.
How Affiliate business model is a win-win deal?
It’s a win-win deal for all the parties i.e influencers, customers, and the company.
The influencer is happy because he has earned a commission from the sale.
The company is happy because they have a new sale from a customer that they might not have usually been able to reach.
The customer is happy because they learned about a product from you that will hopefully fulfill a need or desire.
Types of Affiliate business model?
Pay-Per-Click (PPC): Affiliates get paid for clicks generated, no matter whether or not the sale was complete.
Pay-Per-Lead (PPL): Affiliates get paid for each lead they generate.
Pay-Per-Sale (PPS): Affiliates get paid for each sale they generate.
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Types of Affiliate business Models
Common types of Affiliate Marketing Channels
Blogging — Bloggers review your product or share feedback and drive their organic traffic to your website.
Influencer Marketing — Your favorite social media start to use a product and share a more targeted relevant message.
Email Marketing — Promoting a brand product in a monthly newsletter etc
Coupon Sites — Offering coupons or discounts to increase monthly sales.
Common types of Affiliate Marketing Channels
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Blogging — Bloggers review your product or share feedback and drive their organic traffic to your website.
Influencer Marketing — Your favorite social media start to use a product and share a more targeted relevant message.
Email Marketing — Promoting a brand product in a monthly newsletter etc
Coupon Sites — Offering coupons or discounts to increase monthly sales.
Benefits of Affiliate Marketing
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Benefits of Affiliate Marketing
Passive Income — Promote the brand’s products by writing a blog or making a video and making money while you sleep.
Flexibility — Earn commission at home with No ownership of storage and no fixed working hours
Cost-Effective with Low Risk — Affiliate doesn’t require any capital to start.
How to earn money from Affiliate Marketing?
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Start Affiliate Marketing
Choose a platform and niche — To be an affiliate, you need to have an influence on a niche. Whether finance or personal health and then start a video on f blog i.e. YouTube WordPress, etc
Build an audience — You have to build a large and engaged audience with consistency and quality content.
Sign up for an affiliate program — Affiliate program like Amazon Associates i.e. 5% off on every purchase
Create remarkable content that promotes your affiliate products Create product videos and reviews to highlight benefits and allow them o purchase through your affiliate link
Optimize and track and get paid — Track and see what has performed well and what you can improve.
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